This is a personal exercise I wanted to do for my favorite magazine, Tape Op. Just to make it clear, this work was in no way a commissioned or solicited by Tape Op. Just something I wanted to do for myself.

For those not in the know, Tape Op is a one-of-a-kind audio engineering rag with a broad appeal to both professional engineers and hobbyists, as well as music lovers who are into what happens behind the scenes. As a musician and hobbyist audio engineer, I adore the magazine; however, as a designer, It’s tough for me to ignore what the crowded gutters, distressed logo, and zine-like aesthetic suggest about the quality of its content. So, I gave the redesign a shot. Take a look!

Each year W Hotels partners with Mercedez-Benz for New York’s Fall and Spring Fashion Weeks. They host parties and a backstage lounge where VIPs, designers and models can put their feet up and sip champagne between runway shows. One of the perks of being a ‘W the Card’ member is getting an invitation to be a part of this exclusive scene. While at RDA International I created the concepts and animated the online invitations for both the Fall 2007 and Spring 2008 Fashion Weeks. The Fall 2007 creative won a Platinum Adrian Award for best in the industry. Pretty cool.

Here’s a collection of some of my favorite logos that I’ve designed. Everything from independent music retailers to super-brilliant toys to a Brooklyn DJ collective. Explore, enjoy, report back.

Your Pie is doing for pizza what Moe’s did for tex-mex. Using a brick-oven built like a NASA rocket booster, they’re perfectly baking hand-tossed pizzas in under 3 minutes. As a newly launching company destined for franchising, Your Pie needed a versatile logo treatment, general identity work, signage, and a website to tell the world they’d arrived.

Great City Productions is a boutique audio house in New York City. Their fresh approach to audio recording brings in a number of young, independent artists like Chairlift, Mates of State, and Suzanne Vega. Post production jobs come in by the truckload from MTV, Comedy Central, and Adult Swim. As their business grew quickly, they needed some help creating a visual identity that matched their clientele and attitude.

I designed a couple logos, one long-form, one short-form. Then whipped up some business cards and a website they could use to promote themselves to both current and new clients. On the site you can discover what Great City Productions is all about, explore the studio, view their staff or recent clients, and read up on the latest news.

During my time at RDA, I was one of the key Art Directors for W Hotels. W invests a lot of time and energy on their promotional stay packages. They’re constantly partnering with different designers, chefs, luxury companies, and non-profits to put together getaway packages that are big hits with their clientele.

In my short time at RDA I created concepts for and designed over 15 online creative campaigns for their packages, finding ways time and again to combine the chic, elegant W Hotels atmosphere with the fun and adventurous package components. Here are a few of my favorites.

Working as a freelancer, Nitro USA hired me to art direct and design the new face of Dove Chocolate online. Alongside Nitro’s Digital Creative Director, John Washburn, we completely re-designed the site from top to bottom.

Because their Dove® Promises® sayings are a real passion point among Dove lovers, we designed them an interactive field of chocolate promises so users could interact with all of their favorite Promise-isms, email them to friends, or submit their own. Both Dove and Nitro loved the result and plan on expanding the site in 2009.

It’s easy to invent work for yourself, but it’s hard to get paid for it. Meet The XYZ Affair. I’m in it. That’s me there on the right eating an ice cream cone. I’ve done everything from band photography to album artwork to sound engineering our demos. Favorite projects include: silk screening t-shirts, the website, and the photography. We’ve got some stuff on iTunes if you care to listen.

My first job out of college was working for a little custom clothing company called Neighborhoodies. They made a name for themselves by printing or sewing any phrase or image of your choosing on the t-shirt or hoodie of your choice. They were looking to step up their online custom shop with some new visuals and a new back-end system. We spent months coming up with the complex ordering system and applied it to every product in their line. While working there I also did a bit of logo work and spent a bit of time designing some prints and as well as other odds and ends.

Occasionally I take pictures of things. All kinds of things. Sometimes I even go as far as to set things up to take pictures of, but sometimes not. Mostly it’s for my own amusement.