Event Studies is the single booklet dedicated to constructing wisdom and concept approximately deliberate occasions. It makes a speciality of occasion making plans and administration, results, the event of occasions and the meanings connected to them, the dynamic approaches shaping occasions and why humans attend them.
This name attracts from a number of beginning disciplines and heavily similar specialist fields, to foster interdisciplinary concept interested by deliberate occasions. It brings jointly very important discourses on occasions together with occasion administration, occasion tourism, and the learn of occasions inside of a variety of disciplines which are in a position to make clear the jobs, value and affects of occasions in society and culture.
New to this variation:
- New sections on social and intangible impacts, shopper psychology and felony setting, making plans and coverage framework to mirror fresh advancements within the field
- Extended assurance of philosophy and learn tools and the way they could most sensible be utilized in occasion experiences; social media as a advertising and marketing software; and the category and cultural impacts of events
- New and extra case reviews through the booklet from quite a lot of overseas events
- Companion site to incorporate PowerPoint slides and up-to-date Instructor’s handbook together with instructed lecture outlines and series, quizzes consistent with bankruptcy and essay questions.
Read or Download Event Studies: Theory, research and policy for planned events (Events Management) PDF
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