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By Stephen Cummings


Images of Strategy develops an cutting edge and multi-faceted method of strategic administration with the intention to permit scholars to take advantage of and advance attention-grabbing and wide-ranging purposes along a few of the newest principles and analysis.

  • An cutting edge and multi-functional method of strategic management.
  • Approaches procedure from diversified viewpoints: sensible, eg know-how and structures administration, advertising, accounting and HRM, and analytical, eg association idea, video game thought and data management
  • Helps scholars to examine, combine and practice the various competing practical components of strategic selection in modern day world.
  • Includes case examples to demonstrate the chapters.
  • Provides extra analyzing sections and pupil questions
  • Written by way of a staff of most sensible administration students with decades of profitable MBA instructing experience.

Further lecturer assets and hyperlinks, together with case analyses and gear aspect slides, can be found at www.blackwellpublishing.com/cummings

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